In our ever increasingly busy lives – when it comes to style, it is all about looking classy and chic all the while appearing effortless. We want a style that is simple and fuss-free. Think Swedish minimalism and neutrals with straightforward palettes. Simple separates and sophisticated tailoring. Nordic style and fashion has exploded due to the influence of bloggers from Northern Europe. It has taken over our social media feeds and even some boutiques that are dedicated to labels from the region. Scandinavian style is taking over, and for a good reason!
Scandinavian style in clothing and fashion is versatile and timeless. This means that you get more for your money, as it is suitable for work or play. The workable cut and colours make it simple to dress pieces up or down for any season. Great basic pieces are essential to any wardrobe. However, as the Nordic style and fashion is built on the concept of minimalism, when it comes to accessorising; less is always more. In addition to those warm knitted sweaters, Scandinavian style is the perfect way for you to show off your sophisticated sense of style.
So how do you master the look of effortless Scandi chic?
As Scandinavian style is synonymous with neutral tones such as muted ice blue, blush pink and lots of grey. Sticking to these colours will be a good base:
There is rarely any pops of colour or patterns, and if there is keep it subtle. The aim is to go for a clean, understated look.
Mixing contrasting fabrics such as a faux fur vest and a silk camisole with allow for a dressed down sophisticated look:
It is all about quality over quantity when it comes to your key pieces. Use your accessories to acknowledge current trends, but keep it simple:
Go for androgynous shapes for the effortless cool look. The focus should be on the shape of the garment:
There you have it. You will be Scandi cool in no time.